Google AdSense announced today at the CRS Conference that they are currently testing a new interface for the AdSense. The Google Adsense homepage is still in beta is currently being tested by few publishers.

The new features include:

• More detailed performance reports
• Enables you to view daily stats in graphical formats
• Additional metrics such as the amount you’ve earned from various ad, targeting and bid types
• More options to manage the ads that appear on your site
• A streamlined AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously
• More control over ads
• Allow and block showing ads
• Something much similar to Google Analytics.

Google also says that it would be sending in beta testing invites to collect more feedback for thousands of users in the coming weeks.

After a five and a half year fight, Google and its attorneys have managed to convince federal bureaucrats to bestow a patent on the company’s iconic home page. We always thought the page was brain-dead simple, but apparently it’s an innovative “graphical user interface (GUI).”..

While other search engines turned into portals (for example altavista), Google’s homepage didn’t change that much over time. In 2004, Google filed a patent for google.com’s design and 5 years later the patent has been granted.

It’s not clear how the company, already under scrutiny from antitrust regulators, will wield the patent against competitors. The Yahoo Search page, depicted at left, bears a striking resemblance to Google.com, while Microsoft’s Bing, which features a photo and several headlines, is more distinct.

Google’s pet project, Google chrome turns 1 year old. We would like to wish the chrome team congrats and chrome a very happy birthday!

Here are some of the achievements & useful info, till date:

– 51 developer releases, 21 beta releases or updates, and 15 stable releases or updates

– Over 20,600 bugs filed (4367 of them were duplicates, 3505 have been fixed, which leaves a whole lot left to go!)

– 11 external committers and bug editors, 46 external code contributors

– 50 Chrome Experiments

– 26 posts on the Google Chrome blog

– 12 Chrome Shorts, a collection of short films about Google Chrome

Go Chrome, And a very happy birthday again!!

The Google doodle on Saturday, September 5th, has a weird flying saucer, UFO of some kind. It links to a search result for unexplained phenomenon and no one really knows what it is about.

Most of the doodles were previously either to people, national holidays, special events or other holidays. In the past it has been often a “puzzling” phenomenon. Often these were brought in connection with aliens. Most also lack a meaningful explanation.

Google tweets, and also shares a picture about the same on twitter:

1.12.12 25.15.21.18 15 1.18.5 2.5.12.15.14.7 20.15 21.19

All your “O”, belongs to us!!

Prime Minister of India, Mr. Manmohan Singh is not Net-savvy, he does not use cell phone, unlike Obama, who uses a Blackberry but he is on Facebook. . Regular updates, videos of speeches and links to media clippings. Prime Minister Manmohan Singh is the latest among India’s to get plugged in the generation to join social networking site Facebook.

Singh’s profile on Facebook is regularly updated and has a picture of him in his trademark blue turban.

Politicians in a newly-wired India are increasingly making use of social networking sites and weblogs to connect with the country’s growing young and computer-literate generation.

The internet celebrates 40 years this week! Young politicians like Rahul Gandhi maintain profiles on Facebook. India’s Minister of State for External Affairs Shashi Tharoor has a Twitter page and his regular ‘Tweets’ have aroused the curiosity of fellow politicians. In fact the Prime Minister asked me what this is all about… He wanted to know what Twitter was. So there is a lot of curiosity,” reported NDTV.