Make an add: At midnight, GMT, May 15th, Youtube will release a brief for an advertisement for a charity.
Spread the word: Between May 17th and June 1, you need to get your advertisement as many views as possible. Embed it, blog about it, tweet it – whatever it takes.
Go to Cannes: Two winners, judged on creativity and videos’ views, ratings and footprint. They will win an all-expenses-paid trip to Cannes to represent Youtube in the prestigious young lions contest.
What is “The Young Lions Contest at Cannes Lions International Advertising Festival”?
The two winners from the 48-hours Ad contest will be teamed in Cannes to form Team Youtube and compete against 37 other teams from around the world in the Young Lions Film Competition. Teams are issues with a mobile phone and have just 48 hours to shoot and edit a 60-second commercial on behalf of a charity. It will prove to be a frantic week of creativity and training. The experience is intense but winning can be rewarding both personally and professionally. 2009 is the first year that entrance to The Young lions Film Competition has been opened up to the world via Youtube.
Go to http://www.youtube.com/canneslions, for more information and remember the clock is ticking!!!
