Eric Schmidt and Doug Morris, CEO of the world’s leading music company Universal Music Group, have announced a new portal. The Portal called Vevo will be launched in the coming months; they go online on a joint development of Universal Music and YouTube, on Vevo to find and to produce quality videos from Universal Music.
YouTube provides a portal to the technical requirements, and makes it possible that Universal Music may offer premium videos. These contents are exclusively available in Vevo and in a new channel on YouTube. This is a special player to use.
“The world’s largest online audience for videos on Vevo receives access to outstanding music video content and services,” said Doug Morris, CEO of Universal Music Group.
“We are convinced that Vevo already from the start will have more hits than any other site for music videos in the United States and around the world. Our audience is composed of advertisers, most popular demographic group, and promotional allowances are increased for new media output. Vevo is particularly well positioned to exploit these opportunities and more options on our way to the first stop for Premium to create music videos.
For music fans who only want the best music videos, Vevo is an incomparable experience. Vevo the same time, Premium expand the market for videos, new sources of revenue for content creators and brand advertising is the unique possibility of a very motivated audience offer. We are very much on the enormous potential excited by the Vevo we will open up. “
