A new report from the National Purchase diary (NPD) Group shows that Windows 7 is more popular than its predecessor, Windows Vista. Microsoft sold in the initial stage up to 234 percent more than 7 versions of Windows Vista. When looking from the revenue point of view, Windows 7 is also successful. But by the early discounts, pre-orders and the excessive promotion for the Ultimate version of Windows 7 have gained only 82% higher revenue.
“In Vista Ultimate Edition the discount program played a larger role, while Microsoft now rather focuses on the premium product”, “The promotion focused mainly on the cheaper Home Premium such that you could get when buying a new PC.”
Only the sale of PCs with Windows preinstalled 7 did less well. Before Windows 7 was launched there was a clear growth seen in the number of computers sold, but it was still less than 6 percent in the period of Windows Vista. This is because Vista was launched in January, a period that is generally better than in October for PC vendors. There were many PCs with Windows Vista when Windows 7 was launched.
In the first two weeks after the Windows 7 official launch. Apple’s Snow Leopard had already come out 3 months ago, according to figures from Net Applications. Windows 7 managed to achieve a market share of 2.15 percent against 1.17 percent for Apple’s Snow Leopard. Windows Vista is still good for 18.83 percent and 70.48 percent is on Windows XP. With the holiday season around the corner more sales of Windows 7 is expected.
