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The latest study by Chitika, the first search result on Google receives twice the clicks than the second result and three times the third.
According to data gathered in searches of Google, the first results received for 35% of clicks, the second gets 17% and third 12%. But above all that the biggest leap of visits to appear on the first page of results. The pages at # 10, the end of the first page of results, were 143% more visits than the first result of the second page # 11.
These data confirmed that SEO is most important to be on the top of the web search results. :)