Google announced the acquisition of AdMob. Google will pay $ 750 million for the startup (about € 500 million). Google hopes that admob is a better tool to develop mobile advertising.
AdMob has served more than 125 billion mobile ads (according to the counter on its homepage) across a variety of platforms including iPhone and Android. Clearly, this is a space that’s red hot right now, and while Google already has launched a number of products into it, this deal greatly accelerates the effort.
Google wants to give by both advertisers and publishers with new opportunities and strengthen their own know-how. The Vice President of Product Susan, writes in the announcement that mobile advertising has great potential and still be young. AdMob has shown that one can achieve considerable success in advertising.
