Google is back on the offensive, with a major promotional campaign to get the word out about organizations switching to Google apps for their daily computing needs.
The campaign, called “Going Google” has a very clear target: Microsoft Office. A series of advertisements will begin touting how and why some 3,000 organizations are signing up to use Google apps each day. But the crown jewels of this campaign will be billboards on four major U.S. highways that will give a new message about Google apps everyday for a month.
Google launches advertising campaign for Google Apps, kinda like a Public attack on Microsoft. The Google Apps displayed ads on large billboards in the U.S. Already 1.75 million users have already changed to Google Apps.
Google speaks specifically to businesses that use Microsoft Exchange or Lotus Notes. In some U.S. cities like New York, Google has large panels of ads on which each day a different banner would be posted promoting Google apps. Today there is “just heard about Google going. I want to know more.” (Especially from one belongs to “going Google”. I want to know more.)
Here is a quick video of “Google Going”:
