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Back in November, Google had asked a small group of U.S. advertisers to start testing a new web interface for AdWords while it was still early in development. Now Google is back with a new blog post which says “Beta expansion: Try the new AdWords interface”…
Here are a few of the exciting features Google is testing:
- Performance graphs: Spot trends over time with custom graphs on every campaign management page.
- Insight across ad groups: Focus on the high-impact areas of your account with new roll-up tabs on every page. You can see and edit keywords, placements or ads from all ad groups on a single tab.
- In-line editing: Want to change a keyword or bid? Click on it and make changes in-line instead of loading a separate page.
- Easier content network management: Improve content network performance through a new Networks tab. Look at statistics for the placements where your ads have appeared, and then take action by setting unique bids or excluding placements directly from the report.
To learn more, see videos of the new interface in action, and sign up for the beta, visit the new AdWords interface website.